Shandong, April 19 (Xinhua Zhao Renwei, Chen Fang)
in recent years, How U In Jinan, Shandong adhered to scientific and technological innovation, developed a new high-absorbent resin products with excellent quality, and gradually broke the monopoly position of Japanese products in the China's market and brought benefits for end-consumers.
Prior to 2003, China's domestic market mainly relied on import of superabsorbent polymers products, especially from Japan. And imported products accounted for 80% to 90% of market shares, but the domestic market share was very limited. Through market research, it found that there were obvious flaws in the performance of existing products. In response to this market situation,How U developed a challenging research project - developing a kind of polymer water-absorbent resin with the absorption of blood and urine.
Mr.Yang, general manager of How U, introduced that How U has formed a special R & D team, jointly developed with well-known domestic institutions of higher learning, and used laboratory conditions in universities for research and development. Through researchers’ repeated experiments, and it ultimately completed the research project, the advent of new high-absorbent resin laid the foundation for the market to change the pattern. In 2007, the State Intellectual Property Office issued a national invention patent certificate for How U. In the same year, How U was invited as the main drafting unit of the super-absorbent resin for hygienic products. It undertook and participated in the formulation of the national standard of high absorbency resin for sanitary napkin and diapers. At present, the domestic market share of polymer resin products rose to 15% or more, of which How U accounted for about 7%.
Since last year, How U has sought opportunities in the crisis, continuously improved the techniques, and strove to improve product quality and enhance market competitiveness. In 2009, How U’s sales did not shrink, but completed the plan of 60% of growth in the beginning of the year. In addition, the company has also been rated as a high-tech enterprise in Shandong Province, an AAA-level standardized good behavior enterprise.